5 Ways Mobile Technology Has Changed Online Marketing for Kitchen & Bath Businesses

  • Room: OCCC: S230B
  • Session Number:1.4
Tuesday, January 09, 2018: 9:00 AM - 10:00 AM


Todd Bairstow
Co-Founder and Principal
Keyword Connects




We know how important search engines and the Internet have become for kitchen and bath businesses. Homeowners are flocking online to research companies, products and contractors -- before ever making a purchasing decision. But with the steady rise of mobile technology, the landscape is changing in how, where and when these homeowners want to get their information. With more than 50% of all online searches now occurring on a mobile phone, businesses must quickly adapt to this shift to effectively reach and capture these homeowners while the iron is hot. In this presentation, Keyword Connects’ Todd Bairstow will discuss five ways that online marketing has changed with the advance of mobile technology, and how kitchen and bath remodelers can capitalize on them.  See Todd's blog at Keywordconnects

(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU) 


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